YSL Beauté Mascara Vinyl Couture

Thursday, June 23, 2016 2 2

YSL New Mascara collection colors


For those of you who don’t know, I’ve been working in the beauty industry (in marketing) for over a year and half now. Just before I joined the industry, I fell into a bit of a beauty rut. I was using the same products for years and years, and didn’t seem to have the motivation to try anything new.


Moving in to the beauty industry seemed to spark a fire that I thought had nearly fizzled out. I gained a renewed love for makeup, I stepped up my makeup game (hello, contouring and strobing!!), I now love experimenting with new products, and I’m always trying to find the best products on the market. Beauty has become a big part of my life, and I’m going to start sharing more of my fave beauty finds with you here on the blog, and of course Snapchat (crazystylelove) and Instagram!


Today, I’m super excited to share one of my newest fave makeup finds…the new Yves Saint Laurent Beauté Mascara Vinyl Couture! YSL Beauté recently launched this stunning collection of revolutionary mascaras in 9 fiery colours, including 2 sparkly top-coats. They have an intense and super shiny formula that gives lashes length, volume, and curl, with deep, saturated colour.


Yves Saint Laurent Vinyl Couture Mascara Color Swatches



I was given 5 of the gorgeous shades to try, and as you can see above, the pigment of the colours is intense and beautiful. With 9 powerful shades, you can style a new lash look every day and every night. 😉 What I love the most about the colours is that even though they are so vivid, they are totally wearable during the day with a more natural makeup look, and of course, for night when you want the power to play with bold looks.


I don’t need to say too much about the packaging, as it clearly speaks for itself. Dressed up like a lip gloss, the clear, see-through bottle defies convention and is fiercely beautiful.


YSL purple mascara


One of my favourite colours in the collection is N° 7, I’m The Craze – an intense violet that is super wearable for day or night. It’s a bit difficult to see, but I’m wearing I’m the Craze in all of these photos. My eyelids are also hooded, making it extra difficult to see my lashes, but I’m hoping you can see just enough to see how fabulous this mascara looks.


YSL new mascara I'm the Craze



The vinyl formula results in a smooth, shiny texture. The wand evenly coats the surface of your lashes, adding smooth volume in just one coat. My biggest pet-peeve with mascara is clumping, and there was not one clump in-sight with these mascaras! Completely clump free! It also lasted all day long on my oily eyelids, with no transfer at all. I found it easy to remove as well, which is a huge bonus. A huge surprise was that it actually also added a lot of curl to my lashes!


Jenny Jovanovic Crazy Style Love

Jenny Jovanovic Canadian Style Blogger


I absolutely love this mascara, and can’t wait to experiment with different colour combinations. This is definitely a new staple in my makeup bag!


New YSL Mascara Purple




These products were given to me as press samples. As always, my thoughts and opinions are my own.

  • Shira
    June 23, 2016

    I’m so makeup obsessed; working in makeup industry sounds so fun. The mascaras look really cool.


    • Jenny
      June 29, 2016

      Thanks so much, Shira! Working in make-up is a dream come true, and so much fun!!